About The Author

With 21 years of proficient experience in the arena of Advertising, Marketing & Brand Communications, Public Relations, Licensing, Retail and Publishing, Sangeeta Chacko has had an illustrious career with many leading global organizations including Ogilvy & Mather, The Walt Disney Group, Travel Corporation India, Abacus Distribution Systems, and Kuoni Travels.

She joined Percept Limited in 2006 as Head – Corporate Communications where she set up the Corporate Communications programme for the entire Percept Group spanning 15 diverse Group Companies in the Entertainment, Media, Communications and Intellectual Properties domain. Her dynamic portfolio encompasses a spectrum of innovative brand communication activities spanning Stakeholder Communications, Public Relations, Social Media Marketing, Loyalty Programmes, Conferences & Corporate Events, Corporate Website & Corporate Intranet Management, Knowledge Management Projects, Communication Audits, and Corporate Social Responsibility (CSR) initiatives.

An International & National award winner, she is featured in the prestigious 31st Edition ofMarquis Who's Who In The World®’ 2014 Directory encompassing biographies of renowned achievers from around the world. She has been conferred with the esteemed ‘Bharat Excellence Award’ in 2014, the ‘Outstanding International Business Communicator Award’ and the ‘Rashtriya Nirman Ratna Award’ in 2013, in recognition of her outstanding contribution to the Communications arena.

Her innovative style in communication designs, platforms and methodologies translated into her winning 9 ABCI (Association of Business Communicators of India) Awards, 2 TAAI (Travel Agents Association of India) Awards, the TTF & OTM Award, and the coveted MCGM 'State Social Awareness Program Award' towards excellence in a CSR campaign.

Sangeeta Chacko has always had a keen interest in the creative sphere, and along with her Blog is currently working on her first book entitled ‘Bridges and Barriers’. She also addresses SME Industry forums, and serves as guest faculty at leading academic institutes pan-India including IIM, ISBM and XIC. She is an avid global traveler and Music aficionado.